Datatag is part of the Yamaha Motor (UK) Ltd, which in turn is a subsidiary of the Mitsui Company of Japan, a multinational with a turnover of more than 120 billion US dollars. The Datatag group was formed to tackle the problem of motorcycle theft that nearly brought the industry to its knees in the early '90s. The product has proved so successful that nearly all new machines are now Datatagged and the sales of motorcycles are booming again.

Interest from other industries prompted us to explore theft problems affecting a wide range of products, and Datatag has been successfully introduced in items such as diverse as Bonsai Trees and Gas Central Heating Boilers!!

Based on the famous Brooklands race circuit in Surrey, Datatag supports a powerful IBM AS400 computer system with fully millennium-compliant software which has been custom-written in-house for the Datatag project by our programming team. This database is available 24 hours per day to police and selected official bodies through our private videotext system, and terminals and access are provided free of charge. Full training is provided to Police Officers, and Datatag work closely with forces throughout the UK, backing up the system with free equipment and technical support. We aim to make identification as easy as possible for the Police, aiding them in their work. Datatag users can be confident that they are dealing with a company that has the financial stability to support the infrastructure and will not suddenly disappear, as so often happens in the security industry.